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With a focus on sourcing top-quality beans from Africa and beyond, our commitment to excellence has always been at the forefront.

In 2023, Buhle took full ownership of Asmara Coffee, a move that reinforced our dedication to delivering quality while maintaining our valued partnership with Tribeca for bean sourcing and coffee capsules.

Since July 2023, we've called Wynberg home, continuing to pour our hearts into every cup, ensuring that each sip reflects our passion for exceptional coffee rooted in African excellence. Join us at Asmara Coffee, where trust, sincerity, and a genuine love for our product await you in every brew.

About Us

Step into the world of Asmara Coffee, where our love for the perfect cup runs deep.Founded in 2018 by the dedicated Sibusisiwe “Buhle” Magwentshu, our journey has been all about sharing the best coffee experience possible

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Asmara is a city rich in architectural heritage. The eclectic architecture ranges from iconic buildings, art deco, and cinemas to futuristic

and nostalgic cafes.

 

The city’s Italian influence and African fusion make it a world treasure. The Asmara brand honours this city through our diverse culture, our vibrant colours,portraying our hopes, dreams, and ambitions of an inclusive future.

Our name pays homage to one of Africa’s most hidden gems. Bordering Ethiopia, the birthplace of coffee, Asmara is the capital city of Eritrea.

 

Asmara is known for an elaborate ritual of

drinking strong, aromatic coffee that brings together families and guests in an hour-longceremony at the close of every working day.

More about us

What we do

We are a provider of high-quality coffee solutions, offering roast, packaging, and supply services for both coffee beans and filter coffee. Our products are available in over 100 Woolworths stores nationwide, ensuring accessibility and convenience for our customers. Moreover, we proudly supply coffee to the City Lodge Hotel Group, with 57 hotels totaling 7,200 rooms, as well as the Southern Sun Hotel Group, supplying our premium Asmara Coffee capsules.

 

Our clientele extends to large corporations like Exxaro and Viacom, as well as retailers such as Big Five Duty-Free at International Departures. Additionally, we cater to various restaurants and offer home/office deliveries to meet diverse needs.

 

Beyond coffee, we provide comprehensive solutions including the supply and maintenance of coffee equipment, ensuring optimal performance. Furthermore, we offer training for baristas tailored to our client's needs, including hotels and office clients, ensuring that the art of coffee-making is mastered to perfection.

Like good coffee, we're growing our business organically and sustainably.

We see our small scale and simplicity as our strength. "Small is beautiful". 

Some of our clients

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